Distinguish between rating and ranking. Which is a better attitude measurement technique? Why?
Answer to relevant QuestionsConstruct a Likert scale that would measure student attitudes toward constructing a new business building on campus using a forced choice approach. Look at the table. The b columns represent belief scores for two competing products. The e column represents the evaluations of those characteristics. Compute the attitude score for each competitor and comment on the ...How is it that marketing researchers can justify treating a seven-point Likert scale as interval? Define pretesting. Pretests costs time and money. How should a researcher decide if further pretesting is needed? What types of issues can be addressed with open-ended questions and what type of issues can be addressed with fixed-alternative questions?
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