Explain the major differences between rating and ranking scales. Which is a better scale measurement technique for
Question:
Explain the major differences between “rating” and “ranking” scales. Which is a better scale measurement technique for collecting attitudinal data on sales force performance of people who sell commercial laser printers? Why?
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A rating scale asks for the respondent to express his or her attitudes feelings or behaviors about ...View the full answer
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Related Book For 
Essentials of Marketing Research
ISBN: 978-0078028816
3rd edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
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