Do you tend to view companies more favorably if they make charitable donations and support “good causes”? Have you ever switched brands or remained loyal to a company because of that kind of thing, or is that not something that has ever influenced your own decision to buy or not buy a product?
Answer to relevant QuestionsNow assume that a year passes, and that business does in fact pick up for Harold’s company. He is able to repay the loan in full, with interest. No one is laid off from Harold’s company, no one misses a paycheck, and ...Should Alpha meet the second demand and expand its free drug program? If you were a decision maker at BetaCo, which of the actions would you actually vote to approve? Does the fine print in any of the ads make them any more or less acceptable? If so, which blocks of fine print influence your assessment of the ad? Which two of the five policies did you rank highest? What specific facts made them more acceptable to you than the others?
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