Do you think the culture problems could have been largely avoided in this merger? How?

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 04:12 AM

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Do you think the culture problems could have been largely avoided in this merger? How?

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I suspect even under the best circumstances there would be cultural problems w...View the full answer

Marketing Mistakes And Successes

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