Do you think the customer-satisfaction measurement methodology described in the text is a valid one? Why or

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Do you think the customer-satisfaction measurement methodology described in the text is a valid one? Why or why not? How will you check on the reliability and validity of your customer-satisfaction measurement?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:51 AM

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Do you think the customer-satisfaction measurement methodology described in the text is a valid one? Why or

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Customer satisfaction research is a natural corollary to ...View the full answer

Marketing Research

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