What type of data need to be collected to build long-term relationships with your consumer if you
Question:
a. A consumer-product company
b. An industrial-product firm
c. A service-oriented organization
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The type of data to be collected depends upon the nature of business and the clientele c...View the full answer
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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