Does the use of video excerpts of service failures by consumers on sites such as YouTube enhance

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Does the use of video excerpts of service failures by consumers on sites such as YouTube enhance their influence? Find an example and justify.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:24 AM

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Does the use of video excerpts of service failures by consumers on sites such as YouTube enhance

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The visual element can be more engaging and vivid and thus ...View the full answer

Consumer Behavior Building Marketing Strategy

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