Question: Early results on the Lexus Toyota s upscale car showed it

Early results on the Lexus, Toyota's upscale car, showed it was taking the most business from customers changing from BMW (15%), Mercedes (14%), Toyota (14%), General Motors' Cadillac (12%), and Ford's Lincoln (6%). With what in the auto business is considered a high percentage of sales coming from its own customers (14%), how badly is Toyota hurting itself with the Lexus?

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  • CreatedJune 27, 2014
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