Enter the phrase “marketing implementation” into your search engine and review the first 20 sites indicated. View several of those representing consultants and agencies offering products and services to support marketing implementation. Which sound likely to be effective? What role, if any, can external agencies play in developing effective marketing strategy implementation initiatives?
Answer to relevant QuestionsSuppose you have been appointed to the top marketing post of a corporation and the president has asked you to explain market–driven strategy to the board of directors. What will you include in your presentation? How do the organization’s distinctive capabilities contribute to developing market–driven strategy? Identify suppliers of marketing dashboard software on the Web. Does this type of decision support system replace management judgment on the most appropriate performance criteria for their businesses? What is involved in managing marketing planning as a process? What issues should be addressed in managing planning process in a company manufacturing high-technology components for the automotive sector? How can the “balanced scorecard” methods assist managers in their implementation efforts?
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