Examine the website of Salesforce.com. Discuss how the Internet service provider can assist sales managers in their sales force management activities.
Answer to relevant QuestionsVisit Nokia’s U.S. website (www.nokiausa.com). Evaluate Nokia’s sales approach online. How does Nokia enhance its direct marketing strategy through Web-based offerings? How could the company increase traffic to its ...Suppose you have been asked to evaluate whether a regional camera and consumer electronics retailer should obtain Internet space. What criteria should be used in the evaluation? Discuss whether the Internet may replace conventional catalogs and direct mail methods of promotion. What are the major approaches to organizing the marketing function for international operations? Discuss the factors that may affect the choice of a particular organization design. Summarize and chart the current and future impact of the Internet on marketing processes and organization.
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