Explain some of the different types of trade sales promotions marketers frequently use.
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Trade promotions take one of two forms 1 Those designed as discounts and deals and 2 Those designed to increase industry visibility Discount promotions deals reduce the cost of the product to the distributor or retailer or help defray its advertising expenses Firms design these promotions to encourage stores to stock the item and be sure it gets a lot of attention One form of trade promotion ...View the full answer
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Divya Munir
I hold M.Sc and M.Phil degrees in mathematics from CCS University, India and also have a MS degree in information management from Asian institute of technology, Bangkok, Thailand. I have worked at a international school in Bangkok as a IT teacher. Presently, I am working from home as a online Math/Statistics tutor. I have more than 10 years of online tutoring experience. My students have always excelled in their studies.
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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