Explain the concept of viral marketing and how it relates to word-of-mouth communication. Find an example of a company that used viral marketing successfully and one that encountered problems when using this technique. Discuss how marketers are using various techniques to generate word-of-mouth discussion and buzz for their brands. Discuss the pros and cons of these techniques.
Answer to relevant QuestionsDiscuss the characteristics of early digital adopters and the role they play in the introduction of a new high-technology product. Find an example of an ad or blog for a new high-tech product that is targeting early adopter ...Discuss how the implications of the social consumer decision journey framework might differ for a marketer of a high involvement product such as a tablet computer versus a company marketing a low-involvement product such as ...Visit the website for the Montana Meh Project (www.montanamethproject.org) and choose three ads that use various levels of fear in the message. Discuss why each ad may or may not be effective.Some economists believe that the impact of advertising on sales follows an S-shaped curve, while others argue for a concave-downward curve. Discuss the differences in these perspectives. Is it possible for both to be correct?The chapter discusses how the DDB agency was recently fired by Anheuser-Busch InBev even though the agency had created a number of award-winning advertisements for brands such as Budweiser and Bud Light. Evaluate the ...
Post your question