Under what conditions is a dual extension strategy advisable? When is product invention more appropriate?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:51 AM

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Under what conditions is a dual extension strategy advisable? When is product invention more appropriate?

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a A company can choose to market a standardized product using a uniform ...View the full answer

Global Marketing management

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