Explain the differences between USP and brand image creative styles, and indicate the specific conditions under which

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Explain the differences between USP and brand image creative styles, and indicate the specific conditions under which each is more likely to be used. Provide one illustration of each creative style, using examples other than those used in the text.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:41 AM

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Explain the differences between USP and brand image creative styles, and indicate the specific conditions under which

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The USP style is based on 1 Identifying a unique product feature ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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