Explain the differences between USP and brand image creative styles, and indicate the specific conditions under which each is more likely to be used. Provide one illustration of each creative style, using examples other than those used in the text.
Answer to relevant QuestionsSelect two advertising campaigns that have been on television for some time. Describe in detail what you think their creative message styles are. Several examples of brand image advertisements were offered in the chapter. Identify two additional examples of advertisements that appear to be using the brand image, or transformational, creative style. Presented early in the chapter was a quote from philosopher Alfred North Whitehead stating “Seek simplicity and distrust it.” What does this quote mean in terms of the effectiveness of particular advertising appeals, ...What are the advantages and disadvantages of cable television advertising? Why are more national advertisers turning to cable television as a viable advertising medium? How is social media (Twitter, Facebook, etc.) becoming ...Examine a copy of the most recent Spot Radio Rates and Data available in your library and compare the advertising rates for three or four of the radio stations in your hometown or university community.
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