Explain the information value chain. How do business events turn into data then into information and then into knowledge? Give an example starting with the business event of the purchase of a DVD at Best Buy all the way to useful information for the CEO and other decision makers.
Answer to relevant QuestionsGive three examples of types of discretionary information at your college or university and explain how the benefits of receiving that information outweigh the costs.Which value chain supporting activities would most be most important to support a health insurance provider’s primary activities? How about the most important primary activities for a university?In 2002, John Deere’s $4 billion commercial and consumer equipment division implemented supply chain management software and reduced its inventory by $500 million. As sales continued to grow, they have been able to keep ...Given the description of Hershey’s failed enterprise system implementation from the chapter, which of the four challenges of the enterprise described in the chapter seem to best explain what happened? Use Google or Yahoo! ...Using Figure 9.1 and 9.2 as guides, name four internal and four external databases that you think should be included in a data warehouse for marketing function of Procter and Gamble or the consumer packaged goods company ...
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