Crocs designs, develops, and manufactures consumer products from specialty resins. The companys primary product line is Crocs-branded

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Crocs designs, develops, and manufactures consumer products from specialty resins. The company’s primary product line is Crocs-branded footwear for men, women, and children. It sells its products through traditional retail channels, including specialty footwear stores. Deckers Outdoor designs and produces sport sandals as well as sheepskin and sustainable footwear. The company’s products are marketed under three proprietary brands: Teva, Simple, and UGG. It sells its products through domestic retailers and global distributors and directly to consumers via the internet. 

Financial ratios for each company follow. EBI denotes after-tax earnings before interest expense and excluding nonoperating gains or losses. EBI is adjusted to eliminate the one-time effect on net income of the Tax Cuts and Jobs Act in 2017.

Selected Financial Ratios Crocs Deckers Outdoor 2015 2016 2017 2015 2016 2017 Annual growth rate Sales Profitability EBI/Sales margin (9.0)% (5.0)% (1.2)% 3.2% (4.5)% 6.3% (7.6)% (1.5)% 2.8% 6.7% 0.6% 6.9% Asset turnover 1.54 1.76 1.84 1.53 1.45 1.55 0.8% Return on Assets (ROA) Selected expense items (% of sales)


Required:

1. Which company was the more profitable in 2017?

2. What was the likely source of that company’s superior profit performance in 2017?

3. Which company was the more profitable in 2015?

4. Compare the companies’ receivable and inventory management.

5. Are there any questions raised by the information presented that suggest looking deeper into the numbers?

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Financial Reporting And Analysis

ISBN: 9781260247848

8th Edition

Authors: Lawrence Revsine, Daniel Collins, Bruce Johnson, Fred Mittelstaedt, Leonard Soffer

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