Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and

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Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and illustrate this in terms of TVRs.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:10 PM

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Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and

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Reach is the number of different people who are exposed an advertising message at least once Frequen...View the full answer

Marketing Communications Management Analysis Planning Implementation

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