Explain the total cost approach and why it may cause conflicts in some firms. Give examples of how conflicts might occur between different departments.
Answer to relevant QuestionsDiscuss the relative advantages and disadvantages of railroads, trucks, and airlines as transporting methods. Discuss the distribution center concept. Is this likely to eliminate the storing function of conventional wholesalers? Is it applicable to all products? If not, cite several examples. Discuss some of the ways computers are being used to improve PD decisions. What is an agent wholesaler’s marketing mix? Many producers are now seeking new opportunities in international markets. Are the opportunities for international expansion equally good for retailers? Explain your answer.
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