Explain how adjusting the customer service level could improve a marketing mix. Illustrate.
Answer to relevant QuestionsExplain the total cost approach and why it may cause conflicts in some firms. Give examples of how conflicts might occur between different departments. When would a producer or intermediary find it desirable to use a public warehouse rather than a private warehouse? Illustrate, using a specific product or situation. Give an example of why it is important for different firms in the supply chain to coordinate logistics activities. How do you think a retailer of Maytag washing machines would react if Maytag set up a website, sold direct to consumers, and shipped direct from its distribution center? Explain your thinking. What advantages does a retail chain have over a retailer who operates with a single store? Does a small retailer have any advantages in competing against a chain? Explain your answer.
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