Explore the web site of British Airways (www.ba.com). Consider how the website can facilitate price discrimination.
Answer to relevant QuestionsVisit the website of Amazon.com. Evaluate Amazon’s pricing strategy. How do its prices compare to those of “brick and mortar” retailers? Critically evaluate the company’s product offering and identify potential ...Describe and evaluate the price strategy used for the Lexus 430 European-style luxury sedan. Discuss some of the ways that estimates of the costs of competitors’ products can be determined. Identify and discuss the factors that are important in determining the promotion program for the following products: a. Video tape recorder/player. b. Personal computer. c. Boeing 7E7 Dreamliner commercial aircraft. d. ...The ETHICS APPLICATION highlights several aspects of ethics that are relevant to salespeople. Discuss why salespeople are more likely to be confronted with ethical situations than manufacturing employees.
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