Find “Item 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations” near the beginning of the Nike 10-K report in Appendix C.
1. Outline Nike’s strategy to convert revenue growth to shareholder value in five key areas.
2. What are four long-term financial goals?
3. How well have these financial goals been met?
4. List some nonfinancial goals that Nike might use in a BSC.