Fitting new products to the channel members assortments may sometimes be a problem. When might this be

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Fitting new products to the channel members’ assortments may sometimes be a problem. When might this be the case?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:05 AM

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Fitting new products to the channel members assortments may sometimes be a problem. When might this be

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If a channel member does not perceive a new product as enhancing this family it is not goi...View the full answer

Marketing Channels

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