Flowers are appropriate gifts for women for many situations but seem to be appropriate for men only

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Flowers are “appropriate” gifts for women for many situations but seem to be appropriate for men only when they are ill. Why is this so? How might 1-800-FLOWERS change this?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:13 AM

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Flowers are appropriate gifts for women for many situations but seem to be appropriate for men only

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Consumer Behavior Building Marketing Strategy

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