For each of the following products, identify the segmentation base that you consider to be the best

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For each of the following products, identify the segmentation base that you consider to be the best one for targeting consumers: (a) coffee, (b) soups, (c) cell phones, and (d) designer sunglasses. Explain your choices.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:49 AM

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For each of the following products, identify the segmentation base that you consider to be the best

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Consumer Behavior

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