For each of these promotional objectives, explain how to evaluate promotional effectiveness: a. To increase impulse purchases

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For each of these promotional objectives, explain how to evaluate promotional effectiveness:
a. To increase impulse purchases of magazines.
b. To project an innovative image.
c. To maintain customer loyalty rates.

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:01 AM

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For each of these promotional objectives, explain how to evaluate promotional effectiveness: a. To increase impulse purchases

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Retail Management A Strategic Approach

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