Fran Lubbs, who after a five-year stint left the corporate office of Goddard School, an early education franchise, to become a franchisee, says, “Follow the system. It’s one of the reasons you bought the franchise. Don’t try to change it, break it, or fix it.” Do you agree with her? Explain.
Answer to relevant QuestionsWhat steps should a potential franchisee take before investing in a franchise?Robyn Vescovi, a former financial executive who recently became a Tasti D-Lite franchisee, offers the following advice to first-time franchisees: Do your work:• Research the brand (long- and short-term business model)• ...Why is it important for small business owners to define their target markets as part of their marketing strategies? Describe how a small business owner could use devotion to quality for a competitive advantage. What design characteristics make for a successful Web page?
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