Given the nature of Canadas population and where the bulk of the population is located, when is

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Given the nature of Canada’s population and where the bulk of the population is located, when is it practical to implement a national media campaign? When do regional media campaigns or key market media campaigns make economic sense?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:16 AM

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Given the nature of Canadas population and where the bulk of the population is located, when is

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The issue of using a national campaign or a series of ...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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