Gregory Hywood reported in The Sydney Morning Herald, in an article titled ‘The bottom line we face when language won’t work for us’ (6 November 2003, p. 13), that a well-known company changed the job title of its store managers to ‘team leaders’, and that the people concerned did not like the change.
a. Can you account for their attitude?
b. Would you feel the same way? Why, or why not? What other title would you consider appropriate?