How are key performance issues identified in the SWOT analysis used in selecting a strategic market plan

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How are key performance issues identified in the SWOT analysis used in selecting a strategic market plan and building marketing mix strategies?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:12 AM

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How are key performance issues identified in the SWOT analysis used in selecting a strategic market plan

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The key issues represent areas that need actionable strategies The nature of the key issues in...View the full answer

Market Based Management

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