How does the strategic market plan for a given product-market influence the marketing mix strategies for that

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How does the strategic market plan for a given product-market influence the marketing mix strategies for that product-market?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:12 AM

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How does the strategic market plan for a given product-market influence the marketing mix strategies for that

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Defensive strategic market plans are going to require corresponding de...View the full answer

Market Based Management

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