How does the impact of the environment on channel strategy differ from other major strategy areas of the marketing mix?
Answer to relevant QuestionsWhat is the underlying philosophy of the Sherman Act with respect to the role of competition versus monopoly in promoting public welfare? Discuss. In dealing with the effects of environment on channel strategy, the channel manager has a lot more to think about. Discuss this statement. Discuss the channel management implications of such technological developments as electronic scanners, high-tech point-of-sale displays, computerized inventory management systems, EDI, the digital revolution, smartphones, ...A purely economic model of the marketing channel is inadequate. Explain. What are some of the underlying causes of conflict? Are these causes usually obvious? Are issues over which conflict may develop the same as the underlying causes?
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