How has the smartphone industry changed, and is this an attractive industry?

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Strategic Management Concepts

ISBN: 978-1259913747

3rd edition

Authors: Frank Rothaermel

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Question Posted: Sep 28, 2016 08:53 AM

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How has the smartphone industry changed, and is this an attractive industry?

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One of the largest changes and determinants of profitability was probably the open licensing of Android along with Google Play Firms wanting to enter ...View the full answer

Strategic Management Concepts

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