Dominos Pizza has been in business more than 50 years and claims to be #1 Worldwide in

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Domino’s Pizza has been in business more than 50 years and claims to be “#1 Worldwide in Pizza Delivery” with over 13,000 locations. Visit the company’s business-related website (www.biz.dominos.com) and read the “our strengths” section under the “Investors/Profile” tab. Does the firm focus on the accounting, shareholder, or economic perspective in describing its competitive advantage?

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Strategic Management

ISBN: 978-1260092370

4th Edition

Authors: Frank Rothaermel

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