How important are franchise channels in terms of sales, jobs, and payroll generated?
Answer to relevant QuestionsDiscuss the outlook for growth in franchise channels in the United States. 7-Eleven, Inc. operates the world’s largest convenience store retailer franchise. In business for over eight decades, 7-Eleven has thousands of stores all over the world and boasts that it has an instantly recognizable, ...Discuss how the channel manager’s “hands are tied” when managing the marketing mix in franchise channels. Do the generally shorter channels used to distribute services usually make it more or less complicated to design marketing channels? Why? Nobody, and especially executives involved in channel management, could be expected to know everything about the foreign environments into which their firms’ channels extend. If this is true, what can they be expected to ...
Post your question