Identify and discuss the important differences between advertising and sales promotion strategies in promotion strategy.
Answer to relevant QuestionsCoordination of advertising and personal selling strategies is a major challenge in large companies. Outline a plan for integrating these strategies. Examine the website of Salesforce.com. Discuss how the Internet service provider can assist sales managers in their sales force management activities. Suppose an analysis of sales force size and selling effort deployment indicates that a company has a salesforce of the right size but that the allocation of selling effort requires substantial adjustment in several ...Read the INNOVATION APPLICATION “Venture Marketing Organization at Starbucks”. What lessons can be learned about the organizational requirements for rapid and effective innovation? Of the various approaches to marketing organization design, which one(s) offers the most flexibility in coping with rapidly changing market and competitive situations? Discuss.
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