In a buying center purchasing process, which buying center participant is most likely to make each of

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In a buying center purchasing process, which buying center participant is most likely to make each of the following statements?

“This bonding agent better be good, because I have to put this product together.”

“I specified this bonding agent on another job, and it worked for them.”

“Without an appointment, no sales rep gets in to see Ms. Johnson.”

“Okay, it’s a deal—we’ll buy it.”

“I’ll place the order first thing tomorrow.”


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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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