Josues firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger
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Josue’s firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger to consumers at the bottom of the pyramid in India. What factors should Josue consider as he makes a recommendation to his manager?
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Josue would want to understand the consumer perceptions of ...View the full answer
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