In a test-marketing study, the average sales for a new brand of shampoo in 9 stores is

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In a test-marketing study, the average sales for a new brand of shampoo in 9 stores is 1.95 units (each unit is 100 bottles). The retail management was expecting to sell on the average 2.0 units. Was the management's expectation realized? (Use α = .05 and σ = .06.)
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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