Indicate whether marketing research is relevant to each of the following organizations and, if so, how each
Question:
a. PepsiCo, Inc.
b. Your university
c. Citibank
d. The American Cancer Society
e. A small dry cleaner
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Marketing research is relevant in all the five cases a A manufacturer of a consumer good such as PepsiCo Inc may use marketing research at both the ma...View the full answer
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
Question Posted:
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