Question: Interview three to five male and three to five female
Interview three to five male and three to five female friends regarding their perceptions of both men’s and women’s fragrances. Construct a perceptual map for each set of products. Based on your map of perfumes, do you see any areas that are not adequately served by current offerings? What (if any) gender differences did you obtain regarding both the relevant dimensions used by raters and the placement of specific brands along these dimensions?
Relevant QuestionsDoes the size of a package influence how much of the contents we eat? Provide an example. Does subliminal perception work? Why or why not? How did tattoos originate? Why does a pioneering brand have a memory advantage over follower brands? A physician borrowed a page from product marketers when she asked their advice to help persuade people in the developing world to wash their hands habitually with soap. Diseases and disorders caused by dirty hands—like ...
Post your question