Is it ethical to pose as a customer in order to gather data from a competitor? What sort of behaviors do you believe to be ethical and justifiable and which ones cross the line?
Answer to relevant QuestionsGoing back to our carwash example, list all the ways you could differentiate your product, price, promotion and distribution from competition. Consider that you are planning to open a self-service carwash in town. What sorts of secondary data might be helpful in creating your marketing plan? Revisit the US census Bureau website (www.census.gov) and list secondary data that might be useful in opening your dry cleaning business. You can sell your product (have revenues) without receiving any money. You can receive money (customer deposits) without having any revenue. Since revenue, expenses, and cash are so different, why should a small business ...Which of the three types of accounting is most important to small business? Which is the least? Why do you think so?
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