Question: Like the traditional marketplace market space offers marketers opportunities to
Like the traditional marketplace, market space offers marketers opportunities to create greater time, place, form, and possession utility. How do you think Internet-enabled technology rates in terms of creating these values? Take a shopping trip at a virtual retailer of your choice (don’t buy anything unless you really want to). Then compare the time, place, form, and possession utility provided by this virtual retailer with the time, place, form, and possession utility provided by a non electronic retailer that offers the same product category.
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