Like the traditional marketplace, market space offers marketers opportunities to create greater time, place, form, and possession utility. How do you think Internet-enabled technology rates in terms of creating these values? Take a shopping trip at a virtual retailer of your choice (don’t buy anything unless you really want to). Then compare the time, place, form, and possession utility provided by this virtual retailer with the time, place, form, and possession utility provided by a non electronic retailer that offers the same product category.
Answer to relevant QuestionsWhat are the characteristics (e.g., age, income, education) of the target market customers for the following products or services?(a) National Geographic magazine, (b) People magazine, (c) New York Giants football team, and ...What competencies best describe (a) Your college or university and (b) Your favorite restaurant?New technologies are continuously improving and replacing existing products. Although technological change is often difficult to predict, suggest how the following companies and products might be affected by the Internet and ...In which stage in the family life cycle would the purchase of the following products and services be most closely identified? (a) Bedroom furniture, (b) Life insurance, (c) A Caribbean cruise, (d) A house mortgage, and(e) ...Visit Amazon.com (www.amazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the company’s website, think about how shopping for books online compares with a trip to your university bookstore to buy books. ...
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