About 70 percent of Internet users have actually purchased something online. Have you made an online purchase? If so, why do you think so many people who have access to the Internet are not also online buyers? If not, why are you reluctant to do so? Do you think that electronic commerce benefits consumers even if they don’t make a purchase?
Answer to relevant QuestionsEach of the four products, services, or programs in question 1 has substitutes. Respective examples are (a) A ham and egg breakfast, (b) Regular tennis shoes, (c) Taking a bus, and (d) A department store. What consumer ...(a) Using Medtronic as an example, explain how a mission statement gives it a strategic direction. (b) Create a mission statement for your own career.Describe the new features you would add to an automobile designed for consumers in the 55_ age group. In what magazines would you advertise to appeal to this target market?Assign one or more levels of the hierarchy of needs and the motives described in Figure 4–5 to the following products: (a) Life insurance,(b) Cosmetics, (c) The Wall Street Journal, and (d) Hamburgers.Like the traditional marketplace, market space offers marketers opportunities to create greater time, place, form, and possession utility. How do you think Internet-enabled technology rates in terms of creating these values? ...
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