Visit Amazon.com (www.amazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the company’s website, think about how shopping for books online compares with a trip to your university bookstore to buy books. Specifically, compare and contrast your shopping experiences with respect to convenience, choice, customization, communication, cost, and control.
Answer to relevant QuestionsA college in a metropolitan area wishes to increase its evening-school offerings of business-related courses such as marketing, accounting, finance, and management. Who are the target market customers (students) for these ...Why does a product often start as a question mark and then move counterclockwise around the BCG’s growth share matrix shown in Figure?Why would Xerox be concerned about its name becoming generic?1. How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today?2. What is the Groupon Promise? How does the Groupon Promise affect ...Visit the website for your university or college. Based on your visit, would you conclude that the website is a transactional website or a promotional website? Why? How would you rate the website in terms of the seven ...
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