Lipton, a company primarily known for tea, considered using coupons to stimulate sales of its packaged dinner

Question:

Lipton, a company primarily known for tea, considered using coupons to stimulate sales of its packaged dinner entrees. The company was particularly interested whether there was a diffences in the effect of coupons on singles versus married couples. A poll of consumers asked them to respond to the question €œDo you use coupons regularly?€ by a numerical scale, where 1 stands for agree strongly, 2 for agree, 3 for neutral, 4 for disagree, and 5 for disagree strongly. The results of the poll are given in the following table (19).
Lipton, a company primarily known for tea, considered using coupons

Is the observed difference significant at the α = 0.05 level?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question
Question Posted: