Look up successful firms in a high-technology industry as well as two successful firms in more traditional industries such as automobile manufacturing and retailing. Compare their market values and book values. What are some implications of these differences?
Answer to relevant QuestionsSelect a firm for which you believe its social capital—both within the firm and among its suppliers and customers—is vital to its competitive advantage. Support your arguments. Explain why the concept of competitive advantage is central to the study of strategic management. What are some examples of primary and support activities that enable Nucor, a $19 billion steel manufacturer, to achieve a low-cost strategy? (Fill in table below.) What are some of the reasons that many diversification efforts fail to achieve desired outcomes? Use the Internet and select a company that has recently undertaken diversification into new product markets. What do you feel were some of the reasons for this diversification (e.g., leveraging core competencies, sharing ...
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