Select a firm for which you believe its social capital—both within the firm and among its suppliers and customers—is vital to its competitive advantage. Support your arguments.
Answer to relevant QuestionsChoose a company with which you are familiar. What are some of the ways in which it uses technology to leverage its human capital? Briefly describe the three generic strategies—overall cost leadership, differentiation, and focus. Go to the Internet and look up www.Walmart.com. How has this firm been able to combine overall cost leadership and differentiation strategies? How can companies benefit from related diversification? Unrelated diversification? What are some of the key concepts that can explain such success? In recent years there has been a rash of corporate downsizing and layoffs. Do you feel that such actions raise ethical considerations? Why or why not?
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