Managers of the student center at your university or college are considering three alternative brands of frozen

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Managers of the student center at your university or college are considering three alternative brands of frozen pizza to be offered on the menu. They only want to offer one of the three and want to find out which one students prefer. Design an experiment to determine which brand of pizza the students prefer.
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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