Why are quasi-experiments much more popular in marketing research than true experiments?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:20 AM

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Why are quasi-experiments much more popular in marketing research than true experiments?

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Quasiexperimental designs generally are more feasible in field settings than ar...View the full answer

Marketing Research Essentials

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