Marketing is becoming much more technical as are the duties and responsibilities of chief marketing officers (CMO’s). Give four examples of increasing technical aspects of marketing.
Answer to relevant QuestionsRate the seven websites in Table 4-5 from best to worst for finding comparative financial ratio information about a company. Think of an organization you are very familiar with. Rate that entity’s organizational culture on the 15 example dimensions listed in Table 4-2. In an IFEM, would it be advantageous to list your strengths, and then your weaknesses, in order of increasing “weight”? Why? Is a capacity utilization rate of 50 percent good? Why? Would you ever pay out dividends when your firm’s annual net profit is negative? Why? What effect could this have on a firm’s strategies?
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