Marketing is becoming much more technical as are the duties and responsibilities of chief marketing officers (CMOs).

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Marketing is becoming much more technical as are the duties and responsibilities of chief marketing officers (CMO’s). Give four examples of increasing technical aspects of marketing.

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Strategic Management A Competitive Advantage Approach Concepts

ISBN: 978-0133444797

15th edition

Authors: Fred R. David, Forest R. David

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Question Posted: Sep 20, 2015 08:58 AM

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Marketing is becoming much more technical as are the duties and responsibilities of chief marketing officers (CMOs).

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a Managing the firms website b Performing data mining bu...View the full answer

Strategic Management A Competitive Advantage Approach Concepts

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